Early in the morning, a decent cup of joe may set the tone for the rest of the day. Restaurant owners know they attract a massive majority because of everyone’s desire to have coffee. From students to business owners, everyone likes to discuss their plans over a cup of coffee. And restaurants nowadays realize that!
Not only are these restaurants alleviating the coffee-making standards, but they adopt strict measures to ensure quality control to keep their customers happy. The following article will learn everything about how the coffee industry is changing rapidly and how your restaurant can do the same. Without further ado, let’s get started!
The Coffee Industry is Changing – How?
Coffee. The energy that keeps many people moving in the mornings. The regular coffee consumer consumes three cups each day, whether a pot prepared at home or an iced latte on the move. There are 150 million regular consumers in the United States only.
Coffee consumption is not a current craze. Since at least year 850, it’s existed when the “coffee berry” was discovered in Ethiopia. However, the way we eat hot (and excellent) foods has changed dramatically in recent years.
The United States is consuming costlier coffee, which presents enormous potential on both frontiers. Isn’t that great news? Obviously, coffee producers, particularly those from the United States, would have to modify their supply accordingly. Several nations that seem to be typically leading coffee producers have become coffee connoisseurs, resulting in fewer beans accessible for shipment to the United States.
So, how does all of this coffee information affect the restaurant business? Clearly, there is a need for coffee, and it is expected to increase. However, bricks and mortar establishments are at a standstill when it relates to the development rate.
Why? Because nowadays, there are many other alternatives than trying to grab a cup of hot coffee at the neighborhood cafe. Whether you’ve lately visited a supermarket or a grocery shop, you’ve probably noticed a handful or maybe more grab-and-go coffee alternatives. Coffee comes in various shapes and flavors, whether in a can, box, or bottle.
The ready-to-drink industry for coffee is known as the ready-to-drink market, and big companies such as Dunkin Donuts and Starbucks have already tapped into it. Cold-brew, a phrase unheard of until the late 2000s, has exploded in popularity in recent years. Cold-brew is available in both ready-to-drink and brick-and-tar formats. It’s also great popularity among millennials.
How Restaurants Are Stepping Up Their Coffee Game
Following a shift in the coffee environment, here are a few suggestions on differentiating yourself from the pack.
Create an Exclusive Drink
Starbucks’ Pumpkin Spice Latte is more than a beverage; it’s a way of life. Dunkin Donuts selects unique flavorings like Peppermint Mocha and Cookie Dough, then incorporates the limited-edition tastes into any drink. McDonald’s has now launched ice-cold brew, which is perfect for a hot summer day.
The tale’s lesson is that consumers are drawn to uniqueness, limited-time deals, and unique combinations. Therefore, get creative and come up with your own! Consumers aren’t simply attracted to one-of-a-kind products by the major companies. Create, analyze, and deliver beverages unique to your company and too good to pass up.
Make Drinking Coffee an Experience
According to an Eventbrite poll, 75% of respondents feel that special eating excursions are worth paying extra. Therefore, take advantage of this by providing a one-of-a-kind experience at your establishment. Consider an upmarket coffee bar with various mix-ins and toppings so that visitors may make their potent concoction.
Advertise, Advertise, Advertise!
Make advertising a priority when it comes to both retaining existing customers and attracting new ones. Consumers with contact details can get email newsletters informing them of new product launches and special drink offers. Provide vouchers for new beverages or a rewards scheme for frequent visits when you’re feeling charitable.
Tips to Raise Your Restaurant’s Coffee Game
Become a coffee master with these easy steps for the most delicate cup of joe, ideally at home.
- Get A Coffee Maker with A Water Line
Commercial coffee machines with a water line are generally used so that the café can continue to serve a significant amount of customers. These are fast, simple, and save a considerable amount of time.
Furthermore, because they are designed for commercial usage, they should endure for several years. Click here for more information about the Best Coffee Makers with Water Line.
- Buy Fresh Beans
The surest method to acquire the finest beans is to purchase from a nearby roaster (though you can roast coffee yourself). Stop purchasing coffee in quantity from supermarket showcase containers.
- Choose the Finest Coffee
Arabica and Robusta are the two most popular beans in the marketplace. Arabica beans are more readily available, have a more extensive taste variety, and are usually regarded as the “superior bean.” Opt for Arabica beans that are 100 percent pure.
- Grind Your Own
Nothing could spoil a cup of coffee faster than chlorine or off-flavors in tap water. Coffee drinkers concerned about their coffee employ bottled spring water or active charcoal/carbon filtration system on their faucets.
- Keep Your Equipment Clean
To prevent any greasy accumulation, clean storage containers and crushers every so often. To eliminate any mineral deposits, put up a decent mix of vinegar or specialist coffee equipment through your coffee machine at least once a month. Before reusing, please give it a good rinse.
Final Thoughts
It’s no secret the coffee industry is taking massive leaps. Major organizations such as Starbucks, Dunkin Doughs, and McDonald’s have produced their very own coffees to raise the level to the roof. It’s natural for you to start worrying about how your restaurant can step up its coffee game.
We are hopeful the tips and tricks we have covered in this article will help you. If you want to make a name for your coffee, start today!
